Dimitris Drakatos, the art director of Spot Thompson Ad Agency, called to brief me on
this job and sent me this. The client asked him to try hand lettering instead
of these script fonts. It should look as if a passenger wrote the message on
the poster...
...so I started with pencil sketches...
... and ink roughs...
...other ink roughs...
...But when I roughly positioned it on the poster I did not
like the result....
...I got an idea to try making letters with sugar, since it
is the SWEET experience...
...testing it on the image, the result was not so sweet.
So I decided to ignore the brief and try something like this…
…or this…
…and I came to this letters…
And when I positioned it on the image I let the descender of g travel around the globe…but the client saw it and said that
the letters are not readable!
And the client choose this!
And I choose this for my portfolio!
Here is it with the final image:
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